However, according to Daily Mirror history during the circulation of the free weekly magazine, this was printed for only nine months. In the s, daily sales of the newspaper reached over 5 million, making the Daily Mirror the only British newspaper to do so. In , IPC was taken over by Reed which it part owned in a reverse takeover and the new company was named Reed International.
The newspaper has often displayed its alignment with the Labour Party. Mirror Group Newspapers was subsequently sold to Robert Maxwell on 12th July , who was proprietor of the Daily Mirror until his death in November The Daily Mirror began to regularly print colour photographs on 2nd June It moved to full colour production on 2nd April , as the newspaper was redesigned with a new look, introducing new headline and copy fonts.
For a marketing campaign with Pepsi-Cola, the Daily Mirror was printed on blue paper on April 2 , on the same day that Pepsi-Cola relaunched their cans in blue and without their traditional red and white logo. This was the second time a colour insert had accompanied the newspaper and the first time a magazine was issued alongside the Saturday edition.
It included television listings, reviews and celebrity interviews, in addition to features on fashion, shopping and cooking. Subsequently in September , Mirror Group Newspapers was taken over by Trinity the regional newspaper publisher to form Trinity Mirror.
Although printed in tabloid format since formation, the Sunday Pictorial was aimed at the conservative middle classes and thus contained features on fashion and society. It was an immediate success, reaching a stunning circulation of over one million copies within six months. You can read an original issue of the newspaper by searching our Sunday Mirror archive!
Genuine Historical Newspapers from the date of your choice. Search Newspapers. Basket Icon Visit Image Gallery. The Daily Mirror is the longest-running tabloid in the UK, with a varied and sometimes controversial history. Beginning life in under the auspices of Alfred Harmsworth, who at the time owned the Daily Mail , the paper has seen everything from accusations of libel to at one point becoming the world's best-selling newspaper, with a record average daily sale of over 5,, Typically holding a centre-left political view and supporting the Labour party during election time, this tabloid was originally aimed at the middle-class, until the target readership was shifted towards the working class in the s in order to reach a wider audience.
Its sister paper is the Sunday Mirror. Early issues featured prominent front-page advertisements, which went a long way in helping with the running costs. This was before it was transformed into an illustrated publication on 26th January , at which time it was briefly renamed the ' Daily Illustrated Mirror. Harmsworth believed his paper represented a fresh and unique perspective in the market, as it was intended to represent women's interest in a way no other contemporary paper did. In , the paper was printed in full colour for the first time, and in this led to a memorable issue which was printed entirely on blue paper, in a marketing stunt with the re-branding of Pepsi cans.
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