When is autotrader out

Gassing Station » Car Buying. Search My Stuff What's New 3 12 24 Telling how long a car has been on AutoTrader? Prev of 2 2 Next. Zippee Original Poster 12, posts months. Is there a way, similar to right move where you can tell how long a car has been advertised on AutoTrader? Butter Face 25, posts months. We also collect the reasons why we are conducting sourcing studies and we also review the outcome of a sourcing study by surveying our salespeople three months after the study is complete.

As you can see from these numbers Figure 6 , the program has been very successful and the ROI has been three to four times the investment. In addition to the sourcing studies, we are using primary research in other ways to help our salespeople consult our customers.

We have normative data for our site to help put the results in perspective. We also are able to link it with site behavior. Further, we just finished conducting a max-diff messaging test to understand what messages appeal to car shoppers when selecting the dealer. We tested 39 different messages and are creating a simulator for our salespeople to use when discussing marketing messages with customers.

The simulator, lovingly called the AutoTrader. It automatically removes the utilities zeroing them out for those features not selected and takes the average of the remaining rescaled messages. It is a great tool to use while consulting clients about their marketing plans and messaging on AutoTrader.

That type of information has a lot of internal impact. When I attend sales and executive meetings and show them how we are helping them help our dealer customers and, in turn, help AutoTrader. Used primary research As a result, AutoTrader. Do not align So what did we learn from the consumer intercept study?

Had to be modified Following the national dealer walk-in study, we rolled out a pilot research program called the AutoTrader. Please tell me the names of the specific Web site s that you used?

We interview roughly percent of all buyers at each store. It takes approximately two to three nights of calling depending upon the number of buyers at the store. The only days we do not call dealership customers are Fridays and Sundays. We record all calls and post them on a portal for the dealership to listen to. The key is to make sure you go into the process with realistic expectations.

Armed with realistic initial expectations, now you have to figure out if you have a car anyone will want to buy. Nothing will slow you down more than trying to sell a car nobody wants. Take Saturn, for instance. There are still lots of Saturn vehicles on the road, but the car maker went out of business back in , which means parts for repairs will only become increasingly scarce, though GM may still have some parts available. Not one US dealer had it, nor did the GM warehouse. It took me a month to find one from salvage.

Keep in mind that used car sales tend to track with new car sales. But the same is also true for the worst-selling cars. If you want to see what you might be in for, check out Good Car Bad Car , a site that meticulously tracks auto sales data each month, such as the Top 20 Worst-Selling Vehicles in America. You can also check out their year-to-date Top Sellers page and if the car you want to sell appears on that list, you might have a better chance at selling it faster. The only exception to this rule is if you set the price so low that it becomes appealing to some people who will buy it just for the parts.

If your car is in good working condition, you want to be able to prove it to potential buyers by having service and repair records on hand. Curb appeal is a phrase typically reserved for the real estate industry, referring to what a home looks like to people looking at it from the curb. But it also applies well to selling a used car.

Give your car a quick wash-down and then really take a hard look at it. Even more, Platinum allows for the inclusion of a video of the car with your ad. Furthemore, AutoVolo will soon be introducing a pay per lead pricing model, meaning that you only pay when your advert generates a lead. This way, you are only billed for the times that your advert is successful.

Autotrader have three different pricing plans, and the cost depends on the value of your car. The three different tiers are: cars less than one thousand pounds, cars from one to ten thousand pounds and then cars over ten thousand pounds. The three pricing plans are Basic, Standard and Premium. Basic is the cheapest option. With Basic, you can uploaded a limited amount of photos and your advert is only on the site for two weeks or only one week if your car is worth less than one thousand pounds.

Next up is Standard, which gives you more photos and a longer listing time of three weeks for your advert. Autotrader claim that ads at this level get twice as many views as those at basic level - which is not so surprising given the fact that they are listed for longer.